There are over 5 million apps available between the Android and iOS app stores and the average mobile user has more than 25 applications on their mobile phone that they use on a daily basis, as per statistics portal, Statista.

Enterprise Mobility and policies such as Bring Your Own Device (BYOD) have also given a major boost to app development, with every 5 in 10 companies worldwide planning to develop their own enterprise applications and app stores. It is therefore no surprise that Android and iOS app developers are in high demand, with both skills making it to LinkedIn’s list of top 25 skills to get you hired in 2016.

However, merely knowing how to develop an application is not enough to make you a leading app developer. There are some common pitfalls, right from UI/UX design, development and back-end compatibility that apps commonly suffer from. It is essential that developers keep these 5 pitfalls in mind and avoid them to provide the experience that users have come to expect.

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1. Apps Don’t Engage the User

The foremost challenge of an app designer is to hold the constantly shifting attention spans of their consumers. As per the 80/20 rule, an enormous 80% of app users will just use 20% of its functionality. Therefore, you need to ensure that your mobile application design is able to communicate well with the end user. Other than that, having engaging graphics and an easy-to-use interface, provide your consumers the option to login from their social media accounts. App users are usually turned off by a big monotonous ‘Login’ form that’s visible on the application’s home page.

2. Apps Should Not Be a Downsized Web Experience

With a vast amount of web population constantly migrating to the mobile platforms, mobile applications with good API guarantee all great business benefits, from better exposure to improved marketing and increased revenues. Hence treating apps as a lesser experience to web pages is fatal mistake. Bottom-line is don’t copy your desktop design and functionality into your app. Instead, create a unique mobile application design which offers a better, refined version of the same experience.

3. Not Ensuring User Security

People have tons of personal information on their phones and if an app is seen as not secure enough, forget about conversions. Reputation is priceless so in a good API, safe development practices should be as integral to application expectations as quality user interfaces and potential ROI. Recognizing the importance of application security is the first step to mitigating unnecessary risks. One way hackers gain access to information is by creating code in the hope that app developers pick it up to use in their apps. This gives hackers access to any information they want after the app’s release. Make sure you do your research and pick up code only from verified sources.

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4. Not Ensuring User On-Boarding

On-boarding typically refers to the process of signing up a new member to your site, whether it’s to buy a product or become a free/paid member. You’ve sparked their interest and they are ready to sign on the dotted line. Now is the time you have to take action to ensure you retain them as regular users. So how do you successfully on-board users to your App? Keep the signing-up simple, have a compelling CTA and ensure your welcome message is short, fun and warm in tone. In any mobile application design, view your on-boarding process as planting seeds for future retention.

5. Not Upgrading Back-End Infrastructure

Most businesses notice an exponential boom in traffic after they launch their app. Some companies see increases in mobile traffic that are 200% higher — or more — than their website. Take banks as an example: Whereas customers would check their account weekly online, they now check it 50 times a day on their phone. Your back-end infrastructure needs to be able to handle that kind of workload. In mobile, the best experiences are the ones where the minimum amount of data is sent. A good API for mobile should allow the client to specify the maximum payload size returned from the server (4 KB is usually enough).

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