4 01, 2017

Why Your Business Needs SEO

If you’re a business owner, you’ve probably already heard about SEO or Search Engine Optimization. It’s a digital marketing technique that has quietly existed and helped organizations generate high returns while more popular and savvy techniques like SEM, and Social Media Marketing have delivered varied, and at times expensive, results. SEO has been a buzzword [...]

15 12, 2016

Why an Entrepreneur Needs to have Media and PR Skills

A business, especially a new one, is built around the entrepreneur. Unlike a CEO, who takes care of the overall business activities, entrepreneurs need to deep dive and take control of every department and activity in the business until they grow to a certain size and become capable of having team leaders for various functions. [...]

8 11, 2016

Best Marketing Friends Forever: Affiliate Marketing

80% of all global brands are currently using Affiliate Marketing for promoting their products. The technique accounts for 15% of all digital media industry’s revenue, leading to 40% of marketing professionals quoting affiliate marketing as a most desired digital skill. Affiliate Marketing is an essential subject for all digital marketers as well as brands to [...]