…You have the ability to do more than just list your job experiences.”
Saying that a LinkedIn profile is important is an understatement. Whether you are a recent graduate, an active jobseeker or a professional, having a LinkedIn profile is the best tool for personal branding. Think of your LinkedIn profile as a bigger and better digital version of your business card and resume.

Build Your Personal Brand

To project yourself as a professional in today’s job market building and maintaining a LinkedIn profile is an excellent start. Its benefit is that you have the ability to do more than just list your job experiences, job profile, project details, and professional skills. For instance, while you may go into detail regarding your roles and responsibilities to highlight your professional background, LinkedIn has other great features that will help recruiters to understand if you are a suitable candidate.

The Featured Skills and Endorsements is built in reference that attests that you in fact do have the skills required for the job. Asking connections to endorse your skill set is a great way to stand out with recruiters. Right from the bio to the skills and interests you add, every field in your profile counts. Also, remember to add a decent professional photograph!

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Professional Networking Opportunity

LinkedIn is designed for professional networkingWith millions of professionals using the site, when used right, LinkedIn will act as a catalyst to build your professional network. You can follow your favorite companies to stay updated about any opportunities. You can also connect with your colleagues, recruiters and other professionals in your industry

Opportunities to connect to your current network and build new connections open up better career opportunities. By filling out a detailed profile, including your job preferences and areas of interests, LinkedIn also notifies you of jobs openings that match your profile.

Keep up with Industry News

LinkedIn has thousands of active companies that use its platform. Thus, it’s an incredibly useful platform to follow a particular industry or company. If a company you follow has a new job opening or a new skill on demand LinkedIn updates you with the latest news and what’s trending in the industry. You can also find informative articles and inspirational advice from industry leaders.  LinkedIn, thus poses as a channel for career counselling India because its service helps to you to keep on top of the career trends of the job market.
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Great Job Search Tool

Instead of concentrating on your LinkedIn profile simply while you are actively looking for a job, it’s important to take the time to update it regularly. Add any new accolades,  skills or certifications. Maintaining your profile is an excellent way to remain top of mind with your connections and to showcase your achievements.

You can also view the skills on demand which will can help you with your career path focus. Personalized job alerts are delivered to your inbox. This can thus function as a great job search platforms, LinkedIn is better at sending you personalized job alerts, filtering job listings and finding the best jobs in India listed directly by recruiters and firms

If you are still unclear about the path ahead in your career, take the Paddle assessment or AMCAT tests to help you focus on your next career move. Assessment tools will give you a better idea about where you are in your industry and how to best forward to in your career.