If you design a product that people interact with, then you are designing a user experience. If you want your product to be easy to use, engaging, what people expect, and meet the goals of the organization, then you want to make sure you design an optimal user experience.
In order to achieve a meaningful and valuable user experience, information must be:
- Useful: Your content should be original, fulfill a need, and must have high relevance to the topic being talked about or the target user
- Useable: Site must be easy to use
- Desirable: Image, identity, brand and other design elements are used to evoke emotion and appreciation
- Findable: Content needs to be navigable and locatable onsite and offsite
- Accessible: The content and the website should be designed in a way that there are no barriers for people with disabilities, for example people using a text to speech engine, magnifiers, color inversion techniques, etc.
- Credible: Users must trust and believe what you tell them
User Experience design fundamentals for web designing is to ensure that websites are easy to use and superior in design:
User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. The types of user research you can or should perform will depend on the type of site, system or app you are developing, your timeline and your environment.
Usability Evaluation focuses on how well users can learn and use a product to achieve their goals. It also refers to how satisfied users are with that process. Usability includes quality of a user’s experience when interacting with products or systems, as well as websites, software, devices, or applications. Product’s usability especially website usability is about effectiveness, efficiency and the overall satisfaction of the user.
User Interface Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.
Visual Design focuses on ensuring an aesthetically pleasing interface that is in line with brand goals. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand.
Content Strategy focuses on writing and curating useful content by planning the creation, delivery and governance behind it. A content strategist will determine things such as audience, word count, and messaging priorities etc.
Accessibility focuses on how a disabled individual accesses or benefits from a site, system or application. Section 508 is the governing principal for accessibility in the United States. They contain technical criteria specific to various types of technologies and performance-based requirements which focus on functional capabilities of covered products.
Web Analytics focuses on the collection, reporting, and analysis of website data. The focus is on identifying measures based on organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.
Project Management focuses on planning and organizing a project and its resources. This includes identifying and managing the lifecycle to be used, applying it to the user-centered design process, formulating the project team, and efficiently guiding the team through all phases until project completion.
Interested? Learn about User Experience Fundamentals at betterU. Your instructor will be Joe Natoli, who has worked with industry leaders like Broadridge, Chamberlain, Conde Nast, Johns Hopkins, Lucent, PHH Arval, SC Johnson and many more. The course is designed and provided by Udemy, check out more Udemy courses at betterU here.